Communicating for Racial Justice


The Center for Media Justice offers the following definition of framing (a particular communication strategy – see Framing and Messaging) applied to communicating about racial justice. They note that justice framing, “is a methodology that exposes structural inequity, emphasizes social responsibility and corporate accountability, and highlights the role of government and policy. Justice framing uses news coverage, policy, entertainment media, and all forms of communications to move public conversations toward a collective vision of progressive structural change.” When and how to be explicit about race is still controversial, even in the racial equity field. It is critical to be able to showcase and explain not just racial disparities, but also the full narrative on why and how these disparities came to be in place. This section discusses the dangers of not talking about race, provides tools on how to share stories, and also provides information about the role of implicit bias.




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