Changing Popular Discourse
Overview
Resources in this section provide examples of strategies people have used to directly address cultural racism – that is, the representations, messages and stories that help create and maintain positive and negative assumptions about racial and ethnic groups, and the role of structural racism and privilege in creating and maintaining racial inequities. A current example is the work by the Applied Research Center (ARC) and others to eliminate the term “illegal alien” from mainstream media reporting on immigration reform. See also the section on Cultural Racism for related conceptual information.
Key sites
Practices
- Community Values Communication Toolkit: Messaging the Campaign for Community Values
- Its Hard to See Racism: Unfair Campaign Year in Review
- Public Communications Campaigns and Evaluation
- Stop Dog Whistle Racism
- The Battle of the Narratives Organizing for Transformative Change
- Transforming Our Narratives for a New Era: A Communications Toolbox for Immigrant Rights Advocates in CA
- The Spectrum of Community Engagement to Ownership
Resources
- The Architecture of a New Racial Discourse
- Disrupting the Discourse: Framing at the Intersection of Racism and Opportunity
- How Progressives Will Breakthrough with Pop Culture
- The Opportunity Survey: Understanding the Roots of Attitudes on Inequality
- Pop Culture for Social Change
